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CommLoan CEO discusses digital marketplaces with AZ TV’s Catherine Anaya

By CommLoan Admin, Categories CRE News


Mitch Ginsberg featured on “Tech Tuesday” segment

On Tuesday, April 4th, CommLoan’s CEO Mitch Ginsberg was featured on AZ TV’s Tech Tuesday, discussing how digital marketplaces are changing and shaping consumer behavior. In his interview with Daily Mix anchor Catherine Anaya, Mitch described how the dotcom boom of the 1990s was the seed of the actual technology boom which we are experiencing today, forcing and allowing all businesses to interact with totally connected customer behaviors.

Mitch discussed how the changing consumer behavior manifested in three mainstream segments:

  • Retail
  • Travel
  • Dating

Using examples of Amazon, Expedia and Priceline, Match and e-Harmony, Mitch and Catherine discussed the massive change in consumer behavior and how creating marketplaces allowed the consumer access to choose and sort through unprecedented choices.
Since the advent of this experience created greatly-improved customer relationships and sales conversions, it is no surprise that vertical industries have started to adopt and find a way to leverage digital marketplaces to their advantage.
Mitch shared that the success of those verticals will depend on the value of their customer experience. As long as they manage to insure that the consumer’s experience is satisfactory to the point that the shopper/user will return based on their experiences. This will be driven by emerging technologies paying close attention to ensuring a strong focus on superior customer experience.
Mitch attributes a large part of CommLoan’s success to this trend. Not only does CommLoan offer borrowers unprecedented access to capital, it does so with concierge service and dedicated customer support teams that walk customers step-by-step through the process.
“Without our signature white-glove, concierge-level service, we’re just a cool and innovative technology platform,” explained Ginsberg. “In this economy the consumer always wins and they do that by demanding the best of both worlds: technology and service.”
Mitch ended the interview by discussing how greater insights into the supply chain and more real-time information will be required to fuel the next phase of growth. “Big data is going to be playing a huge part of the next growth.” He added.
CommLoan was showcased as prime example of how traditional industries can leverage digital marketplaces and revolutionize the way that business has been done to date.
CommLoan’s revolutionary platform matches commercial real estate borrowers with unprecedented access to capital, while offering superior customer support in the process.
“We are bringing efficiency to a stale and very outdated marketplace,” said Mitch Ginsberg. “We are going to change the way that commercial real estate lending is done.”
For more information visit CommLoan.com

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